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paulhalfpenny.com
Founder and CTO at Filter and PersonalIzeWP. Depeche Mode Devotee. Solutions, Web, Mobile, WordPress. And a lot of Star Wars.
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Just made my radio debut on @laurenlaverne.bsky.social β€˜s show on BBC6 Music talking about Depeche Mode. I chose some songs for Desert Island Disco. What an honour. Loved it. The whole day celebrates Violator so tune in #depechemode

What's the point in this?

We're excited to share that our very own Rachel Berry (Head of Client Services) has been appointed Co-Chair of BIMA Scotland Council! πŸŽ‰ AND our CEO & Founder, Oliver Morrison, has been selected as a judge for this year’s BIMA 100 awards! πŸ‘‰ Read the full story here: bit.ly/4h9Zkmc #BIMA #Scotland

wptavern.com/podcast/159-...

This looks really interesting and show's how @felixarntz.bsky.social's AI Services plugin can be used as a foundation for AI features in #WordPress.

🎯 Want to show more relevant product recommendations on your website? With our new Content Variations Block, you can automatically tailor content based on what your visitors have been browsing. πŸš€ Find out more about Content Variations: bit.ly/435Geu4 #WordPress #Marketing #WooCommerce #Plugin

There were lots of great conversations at #WPLDN last night! Thank you to everyone who attended. And a special thanks to @louisetowler.com, @markwilkinson.dev, and @keithdevon.com for speaking, two great sessions.

My mode? Depeche.

In the podcast with Felix Arntz, we talked about WordPress Performance, and AI, and the WordPress Core Performance Team. remkusdevries.com/podcast/ins...

Time to do for @michellefrechette.bsky.social, what she does for others, and find her a new job in WordPress!

✨ NEW: Version 2.8 is Here! ✨ Introducing Content Variations, extended data retention options, streamlined UI and more... πŸ“₯ Explore our latest release: bit.ly/4i1gX8C Try it for yourself, PersonalizeWP v2.8 is available now! #Marketing #Personalization #WordPress #Plugin

This looks like it is going to be a great event this week!

Super-helpful.

Very thankful for our experience with PersonalizeWP and the team at Filter. While this was not our aspired outcome, I’m grateful for having the honest conversations and making the right choices when needed. I wish the team all the best!! personalizewp.com/blog/announc...

Want to deliver more relevant content and drive higher conversions? πŸ’‘ πŸ”— See how visitor profiles can transform your marketing strategy: bit.ly/4gn2jHJ Understand who your audience is, what they care about and how they engage with your site. #Personalization #Marketing #WordPress

Thank you @frantorres.es.

I needed to build something for Scanfully.com a few weeks back, and I've used Cursor for it. I wrote down my approach (and tips) in a blog post, so if you also want to get the most out of Cursor, here you go: remkusdevries.com/how-to-get-...

I can't make this because of terrible diary planning, but YOU 🫡should.

We transform websites to drive higher conversions and meaningful engagement πŸš€ Explore our latest case studies to see how we've solved unique challenges for our clients... πŸ”— Discover our work: bit.ly/49c7tDt Elevate your digital strategy today πŸ’‘ #DigitalStrategy #CaseStudies

I tend not to talk about politics too much but the more I read about what is going on in the US, the more it seems like a coup taking place in plain sight.

Earlier this month, we swapped our keyboards for mixing bowls at The Big Bakes in Birmingham for some good old fashioned team building! 🧁✨ πŸ‘‰ Read about it here: bit.ly/3CkXY9S Where should we go next time? πŸ‘€ #agencylife #remote #teambuilding

Are You Speaking Your Audience’s Language? πŸ’¬ Make your messaging more personal by introducing audience segmentation. πŸš€ Find out how: bit.ly/4hhQeVq Let us show you how to boost engagement & conversions! #personalisation #marketing

How do you turn high PPC-driven traffic into more bookings & registrations? For Medivet, we tackled this challenge with a data-driven CRO strategy: βœ… Improved CTAs & trust signals βœ… A/B testing with tools like VWO βœ… Achieved scalable conversion growth Read the full case study here: bit.ly/3WsQHvK

Events, dear boy, events.

Recently I had a requirement to not use the #WordPress block editor on pages that were assigned a specific page template. This small snippet of code makes this easy. markwilkinson.dev/code-snippet...

A great post from #Kinsta on the use of the #WordPress Block Bindings API to power your blocks

State of the Word on Monday is going to be interesting, one way or another!

David Darke recently presented a session @wpldn.uk titled "How to increase recurring revenue in your agency." Catch the full session here: www.youtube.com/watch?v=IHdO... #WPLDN #Agency #RecurringRevenue

Judge grants WP Engine injunction, orders Mullenweg to reinstate WordPress .org access

Great work @danielpost.com. Getting the foundations right is often overlooked.

Really interesting and worth a read.

Love this post from @zack.katz.me, makes a whole lot of sense to get translations started on your plugin: www.gravitykit.com/translating-...

Our Black Friday deal is now available! Save 30% on PersonalizeWP Pro and unlock personalization features such as visitor profiles, segmentation, lead scoring and more. Use code BLACKFRIDAY2024 Find out more about what it can do at: personalizewp.com/black-friday/

Improved and updated! go.bsky.app/6zMPqEm

Whilst I love Muppet Vision 3D, this is a good step forward. Looks like it will open up a lot of unused space in this area.... www.disneytouristblog.com/monsters-doo...

Get your applications in!

I'm calling it. The 80's is THE best decade for film ever. www.imdb.com/list/ls05194...

Here's a talk I did recently at #WPLDN about Personalisation and how it can help you to increase conversion on your website, leading to increased revenue. www.youtube.com/watch?v=9ehs...

We're looking for speakers to share their #WordPress knowledge with the community at @wpldn.uk throughout 2025, as we can now confirm we have a new venue secured! So if that's you, here's the link you'll need: www.wpldn.uk/speak/ #WPLDN #London #Meetup