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polemicdigital.com
Specialised SEO consultant for news publishers. Co-founder of the News & Editorial SEO Summit. Consulting: https://www.PolemicDigital.com Newsletter: https://www.SEOforGooglenews.com Event: https://NewsSEO.io
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Exactly four years on, still proud of this one. "The Role of SEO in Online News" www.seoforgooglenews.com/p/role-of-se...

How to Check Whether AI Assistants Are Distorting Your News Stories generative-ai-newsroom.com/how-to-check...

ok, so basically I'm trying to make this post go viral.

ICYMI, I wrote a little about how the content quality bell curve is shifting thanks to GenAI. This means mediocrity is the new norm. Publishers have to be honest with themselves and critically evaluate their output. 'Good enough' isn't good enough anymore. www.seoforgooglenews.com/p/genai-onli...

Well, duh. www.politics.co.uk/news/2025/03...

Never thought I’d see the day when the USA became an enemy state, openly allying itself with Europe’s greatest threat.

Live on March 27 #seocharity conference 100% online, free any donation will go to small cat and dog shelters in Ukraine @alanbleiweiss.bsky.social @markwilliamscook.com @sarafdez.bsky.social @schachin.bsky.social @divingfor.fun @thekraken.bsky.social Register! www.seocharity.com/upcoming-con...

I've written a bit of a thought piece on the impact of generative AI on the quality of content available to readers on the web: www.seoforgooglenews.com/p/genai-onli...

It’s a great evening for rugby. #SUFTUM #ULSvSCA #URC

Snow Patrol in Belfast. Amazing gig.

Did you know that organic search (excluding Discover) drives on average 31% of all traffic to news & media sites? The SEO Benchmarks 2025 report from @similarwebinsights.bsky.social has much more data and insights, measuring 14 key SEO metrics from 10K websites: www.similarweb.com/corp/reports...

Googlebot Slowdown Alert! 🚨 Many websites are experiencing massive server response times for Googlebot (up to 9000ms ☠️), causing crawl activity to drop. The likely reason? Google updated their IP addresses for crawling on Feb 4th 2025, but a few CDNs haven't caught up yet. 👇🏼

Every major UK newspaper - left, right, broadsheet, tabloid - is running a front page campaign against copyright carveouts for AI training. I can't remember the last time any political cause had such broad support, let alone one so anti-big tech and so economically consequential.

Site reputation abuse is only wrong when it’s not Google doing it.

Newsletter: There is no AI Revolution. Consumer adoption of generative AI outside of ChatGPT is barely 100 million people, every single company in generative AI is deeply unprofitable, Microsoft is pulling capex, and OpenAI spent $9bn in 2024 to lose $5bn. www.wheresyoured.at/wheres-the-m...

Wales is pretty awesome.

I’m getting 2021 jam slam PTSD from this game. #WALvIRE

Similarweb: Traffic from ChatGPT to the top 14 publishers globally rose 8x from 435,000 in August to 3.5M in January, but is still less than 0.1% of all visits; Also, Perplexity delivered between 450K and 850K visits per month (and w/out the same upward trajectory). #openai #chatgpt

After trimming my hair for decades, I've grown it out the last few months to see if I like it. And I realised how easy I had it with a trimmed dome; no hairs poking out at weird angles, no untidy looks in the morning, no sweat dripping on the back of my neck during workouts. So off it goes again.

Great meta-analysis on AI Overviews from @kevin-indig.bsky.social. Interesting to see the wild disparities between different studies: www.growth-memo.com/p/the-impact...