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richarddedor.com
Marketing Executive by day. Dedicated Dad & Husband by night. VP Marketing @PremierAmerica.com FMR @vaynermedia.bsky.social, USTA Speaker, Author, Consultant See More Resources + Content: dot.cards/richarddedor
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Going to the library nearly every day in the summer as a kid (riding my bike there) is one of my fondest memories. #memories #InvestInLibraries

Costco's CEO on DEI policies: “If these are the policies you see as offensive, I must tell you I am not prepared to change." It is clear when DEI policies and programs are in place, growth and vitality follow. www.thequeenzone.com/shareholders... #DEI #Leadership

Today's music is from the late 90's, a blast from the past ... Creed is currently spinning. What are you listening to today? #Music #BillboardTop50 #spotify

Love today's @simonsinek.bsky.social post. Being a leader is knowing what you don't know and trust those who do. #Leadership

🎆 BIG News out of the #creditunion movement yesterday: Curql didn't just invest in FinTech innovation, they invested IN credit unions. Credit unions help people, and they help each other. When this happens, we all win. #PeopleHelpingPeople www.cuinsight.com/press-releas...

Brand managers and CMOs: If you say you stand for something, when it’s tough, you’d better stand tall. If you don’t, go ahead and take your participation trophy and move the ash heap of brands who didn’t mean what they said and have been relegated to the “once was” brands. #marketing #cmo

This Daily Beast story is confirmation that me leaving active Facebook / Instagram was the right choice. #socialmedia #zuck www.thedailybeast.com/facebook-sta...

The data is clear on how you can destroy your reputation: Stray from your values. Companies that are improving their reputation Scores are the ones leaning INTO their values. richarddedor.substack.com/p/how-to-max... #Strategy #NPS #Marketing

One of my favorite podcasts, Smartless, will soon have their own mobile phone. Are niche mobile phones the next streaming wars? www.hollywoodreporter.com/business/bus... #Business

Add this to the ever-changing streaming wars: Disney has teamed up with Amazon to enhance their ad offerings. We may be witnessing these streamers hitting the gas pedal on growth and strategy... www.adweek.com/convergent-t...

Streaming wins! Move over Comcast, DirecTV, etc ... www.nytimes.com/2025/06/17/b...

The OREO Daily Twist campaign will always be one of my favorites: jackieanzaldi.com/Oreo-Daily-T... #Marketing Which was your favorite? #PRIDE #DEI

You live in a time when you can see our Universe like this. The current U.S. administration wants to gut science and stand in the way of our next steps in understanding where we came from. Call your Senators and Representatives. Tell them to save U.S. scientific leadership. To save science.

Working on my book so we can buy my bookstore in Italy and retire. :) #writing #goals

Yeah, this is Bluesky. But is your brand still on Twitter / X? richarddedor.substack.com/p/is-your-br... #ContentMarketing Hint: I have abandoned the app and don't recommend anyone stay there. Is there a larger audience there? Yeah. Is it the right audience? No.

I 💙 LA.

Leaders don’t get quiet in challenging times. This is when they speak up.

Attention Company Leaders: Standing up for your values has impact. According to a story on @axios.com, companies that kept #DEI commitments saw higher reputation scores in 2025. Why is that? Because people do, in fact, shop with their values. www.axios.com/2025/05/29/d... #Business

It’s looking to be a strong grape harvest here in #socal. #grapes

Want to understand the impact of #creditunions on #MainStreet? Credit Unions are the backbone of communities across the country. Join one. Many have accounts with no (or significantly lower fees) and invest directly back into your community (little leagues, art festivals, schools, etc.).

It’s been 13 years since I crossed the finish line of my first marathon, and I remain immensely proud of myself and my brother for achieving this together. #goals #marathon

NPS vs. Google Reviews. It's time we acknowledge that NPS has limited impact on business in 2025. What does? Focusing on Google / Yelp reviews. richarddedor.substack.com/p/it-is-time...

What would happen if your brand went silent on social media tonight? #socialmedia #contentmarketing

I used to be a Mint user for our family budget. I’ve converted to @monarchmoney.bsky.social and I could not be happier. It’s easy, scalable, and has improved my budgeting. Get 50% off with my referral link: www.monarchmoney.com/referral/o8b... #budget #creditunion

@jakerakov.bsky.social good luck to you! I can’t vote for you, but I’ll be watching!

Marketing is two things: 1️⃣ Storytelling 2️⃣ Selling The first one is too often forgotten. But also, marketers continue to now show the value / impact of brand in marketing. #marketing #strategy

My first job was mowing lawns. What was yours? #hustle #financialwellness

Looking for some freelance creative work? Connect with Donna!

We need science and exploration. That’s how we learn. It’s how we challenge the known. It’s where we find new questions. Science is an investment in potential.

Too many marketers work through to dos like a weekend honey-do list. Stop. Think. Ask questions. Then, and only then, get to work. #marketing