Profile avatar
rob-percival.bsky.social
Author of 'The Meat Paradox'. Head of Food Policy at the Soil Association https://www.soilassociation.org/. Agroecology, Food Systems, Sustainable Diets. Views my own. http://linktr.ee/rob_percival_
103 posts 4,701 followers 359 following
Prolific Poster
Conversation Starter

It's a great weekend to pre-order books, including this one! Just add 'PREORDER25' at checkout to redeem 25% discount www.waterstones.com/book/food-fi... @canongate.co.uk @waterstones.bsky.social #WPreorder

Rob Percival (@rob-percival.bsky.social)

"Specialists in nutrition, infant formula and food-safety response, including 10 staff members responsible for reviewing potentially unsafe food ingredients, were targets of layoffs." the MAHA agenda off to a flying start 😶

The combined GHG emissions of 15 major meat & dairy companies rival those of fossil fuel companies. Could new corporate climate disclosure rules mean these meat & dairy giants are finally facing some accountability? www.iatp.org/mandatory-cl...

Agroecology is not just a way of farming - it's also a social movement and site of political struggle, working to dismantle systems of oppression and exploitation, promoting the autonomy of producers. Spot on from Landworkers' Alliance 👇 landworkersalliance.org.uk/rerootingagr...

The evidence is clear. #UltraProcessedFood is making us sick. Rich in salt, sugar & fats, it leads to obesity & cancer, and the #EU can no longer afford not to address them. Our Policy Précis exposes #UPFs as a threat to #health which must be addressed decisively. ➡️ eurohealthnet.eu/publication/...

snake oil for sale www.whitehouse.gov/presidential...

🚨“Hunger persists because we allow injustice to endure. Food isn’t scarce but many people can’t access it.” 🥣The answer to world #hunger isn’t factory farming or tech fixes: it’s confronting #power & #inequality. IPES-Food’s statement on food access👇 ipes-food.org/only-politic...

In our latest blog, FFCC's Head of Food Futures Mhairi Brown discusses the government’s response to the @houseoflords.parliament.uk Food, Diet and Obesity Committee’s Recipe for Health report, which included an “unprecedented analysis of food industry lobbing."

"Le mouvement végane devrait s'allier au mouvement agro-écologiste, plutôt que d'espérer de l'industrie des produits végétaux qu'elle mette fin à l'exploitation animale."

hypothesis: the vegan movement should seek closer allyship with the agroecology movement, rather than hoping for a corporate industrial plant-based solution to animal exploitation. www.ft.com/content/3b6d...

🏺 Great write up of this complicated topic. I'd merely add its *our* perception that treating human bodies in the same way as consumed animal bodies was necessarily an act of violence or disdain, because it assumes that hunting, butchering & eating other creatures is primarily about calories.

McDonald’s securing planning permission for yet another outlet on the premise "that provision of a climbing frame would encourage 'physical activity' and 'healthier lifestyles'" is truly brazen AF. www.theguardian.com/society/2025...

meanwhile

ICYMI: Our new paper on the impact of the UK Soft Drinks Industry Levy is out. 19 months after implementation, we found that households purchased 7.5g less sugar from soft drinks compared to expected - equivalent to a 2.6% reduction. nutrition.bmj.com/content/earl...

In case you were wondering how the EU policy debate on UPFs is shaping up...

Meanwhile

the phrase “fire alarm fire” doesn’t even come close to describing this

ICYMI, for @heatmap.news I wrote about how THE DAY AFTER TOMORROW was sort of onto something!! (click for aliens 🛸) heatmap.news/climate/stor...

eat pulses, not pigs www.theguardian.com/environment/...

"Shutdown of the Atlantic Meridional Overturning Circulation (Amoc) is likely within the next 20-30 years, unless actions are taken to reduce global warming – in contradiction to conclusions of IPCC." 😬🥵🥶 www.theguardian.com/environment/...

1) James Hansen's research group's new paper is out. It reiterates previous arguments the team has made about the 'Faustian Bargain' associated with humanity's reductions of cooling aerosols (which have hitherto masked the warming of GHGs). A quick explainer 🧵...

If you eat meat, are you willing to eat the whole animal? 🥦 In #FoodTakes Ep 2, Rob Percival (@thesoilassociation.bsky.social) makes the case for all-or-nothing meat eating--or just eat plant-based! 🌱 Share your thoughts ⬇️ 🎥 Filmed at ORFC, Food Takes is produced by TABLE's @rebelwrit.bsky.social

"this is the government's response...and this is what I think of it"

Huge thanks to @elliechowns.bsky.social for presenting our #StopKillingOurRivers petition to parliament The issues raised in the petition prompted Ellie to set up an All-Party Parliamentary Group on water pollution. Only 14% of our rivers meet good ecological status: this is an emergency 🌊

oh yay inews.co.uk/news/politic...

Cyber attacks, lawsuits, online surveillance, and even physical threats. These are the consequences facing researchers studying the harms of 🚬 tobacco, 🍷 alcohol, and 🥓 ultra-processed foods. @melissamialon.bsky.social academic.oup.com/heapro/artic...

UK Government happy to make climate and nature commitments, just doesn't want to be held accountable to actually delivering them. www.theguardian.com/environment/...

Whatever Kennedy and the MAHA crew might achieve on healthy diets, taking on the food industry, it will be at the expense of the climate, democracy and common decency, representing a gross betrayal of public health. mburcharth.wordpress.com/2025/01/21/t...

It's Trump's fossil-fascist empire vs. an increasingly angry and vindictive Gaia, and we all know where the true power lies. www.theguardian.com/environment/...

🔴 MAPPED: Donald Trump’s Transatlantic Anti-Green Network Politicians, donors, think tanks, and media outlets in the UK and U.S. are working increasingly closely to scupper climate policies and promote fossil fuel extraction. 📝 @adambarnett.bsky.social

what a bone-headed, mutton-brained, absolutely fucking moronic thing to do www.theguardian.com/us-news/2025...

Being a billionaire should be illegal. www.theguardian.com/news/2025/ja...