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the-write-stuff.bsky.social
Copywriter etc in Brussels. Call me Michael, as that's my name. Drop a comment or visit https://thewritestuff.be
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I've been working with a company from Ukraine of late. Apart from the occasional power outage, they have proven to be on the ball and great partners to work with. The current extortion they are being submitted to is obscene.

submitted 4 hours ago • 0 comments

90%? Still a happy problem, I'd say.

submitted 12 hours ago • 0 comments

Don't forget to proofread your stuff! For the record, this Dutch sequence was likely about carnival hit songs.

submitted 1 day ago • 1 comment

Attention is the new currency, as I was told 20 years ago.

submitted 1 day ago • 0 comments

Is anyone looking to do anything around the Cannes Film Fest in May? I have a lovely domain name that is up for grabs! www.cannes-film.com #Cannes2025 #domainname

submitted 4 days ago • 1 comment

Nor one that someone would ask at duty free, "I'm looking for a deodorant that is, you know, kinda... elevated... if you see what I mean". :-D

submitted 4 days ago • 0 comments

If you deal with French as a source language, you have probably discovered so-called "inclusive" writing. On a recent job, my first task was to adapt it back to standard French before working on the English. I'm not sure how to tell the original author it was all for nothing. #translation #french

submitted 4 days ago • 0 comments

Ah, the writer's life!

submitted 4 days ago • 0 comments

Here's something that goes against current thinking.

submitted 4 days ago • 0 comments

Quick reminder if you run your own website: the metrics that you don't actually need (with a few that you actually do): monsterinsights.com/google-analy... #website #SEO

submitted 5 days ago • 0 comments

Sometimes after a hard week, some soprano #sax is all that's needed igloorecords.be/album/pierre... igloorecords.be What do you mean we're only Monday?

submitted 5 days ago • 0 comments

The age we live in.

submitted 5 days ago • 0 comments

Remember, when someone unsubscribes from your mailing list they are doing you a favour. You have already lost their attention or trust. At least now they won't be diluting the feedback you get from your list. #marketing

submitted 5 days ago • 0 comments

Yikes! Somebody really wanted to access my site.

submitted 5 days ago • 0 comments

As a leader, one of your jobs is to prompt people to fulfil their roles within the team. The best way to do that? The brilliant example Dr Jon Finn gives is renaming rugby substitutes as “finishers” – as they come to finish the match. leadingpeople.buzzsprout.com/1496338/1255...

submitted 5 days ago • 0 comments

If you have ever wondered if you should have a Wikipedia page, this is for you. linkedin.com/pulse/why-do... via @LinkedIn #copywriting

submitted 5 days ago • 0 comments

An old tip, but handy. Lists are a great way to present and structure ideas. But go one step further by making lists that zing thewritestuff.be/2021/01/make... #copywriting

submitted 5 days ago • 0 comments

I keep coming back to this short-lived Levis campaign from 2011. Pretty much unthinkable these days (and close to the bone then as well): thewritestuff.be/2011/11/levi... #Advertising

submitted 5 days ago • 0 comments

Hey-ho, here we go. Re-writing an AI-generated text to make it more credible. Another one, that is. For some people, generating texts via #AI is the new way to brief writers. The thinking is, "This is what I want, you can fix it. " Which I do. ;-) #copywriting #ChatGPT

submitted 5 days ago • 0 comments

I sometimes wonder why marketing agencies still call on copywriters - then I remember www.linkedin.com/pulse/why-do... #marketing #copywriting

submitted 5 days ago • 0 comments