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theframelab.bsky.social
FrameLab is a newsletter about political language and the ideological structures that shape perception. We deconstruct propaganda to help you defend democracy. Founded by @gilduran.com and @george-lakoff.com
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“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”

submitted 10 days ago • 0 comments

Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers. Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...

submitted 10 days ago • 168 comments

Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda: www.youtube.com/watch?v=N5oS...

submitted 10 days ago • 0 comments

Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward: www.youtube.com/watch?v=y33G...

submitted 10 days ago • 0 comments

Trump Evangelicals Conservatism's #1 Rule Fascism Capitalism vs. Socialism The American Idea Biconceptualism How the Government Frames Issues Like Torture, and more! Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...

submitted 10 days ago • 0 comments

Climate Chat starting in one hour: "Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social www.youtube.com/live/8o4Y6FP...

submitted 100 days ago • 1 comment

THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥 By @davidfenton.bsky.social • 23 May 2024 David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24. www.theframelab.org/the-fossil-f...

submitted 383 days ago • 0 comments

"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...

submitted 123 days ago • 1 comment

How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton: www.youtube.com/watch?v=19UJ...

submitted 10 days ago • 0 comments

Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation." www.youtube.com/watch?v=L1I-...

submitted 10 days ago • 0 comments

Read George Lakoff’s “Don’t Think of an Elephant” and you will understand pretty clearly some of what is going on.

submitted 103 days ago • 0 comments

I just finished a book that I can’t recommend enough: “Don’t Think of an Elephant: Know Your Values and Frame the Debate”. It breaks down the psychology & mental framework driving our current political climate, and the role of religion & propaganda in brainwashing the right.

submitted 102 days ago • 0 comments

begging elected democrats to stop repeating trump's lies - if you adopt his framing and language and say "Trump promised he won't cut medicare" it reinforces the lie even if you go "He's lying!" right after. Don't think of an elephant!

submitted 99 days ago • 10 comments

Folks. Read this short and extremely informative and helpful book. @mcuban.bsky.social

submitted 95 days ago • 0 comments

No one should use the word DOGE and efficiency in the same sentence. Don’t think of an elephant ppl, it’s #GeorgeLakoff 101 sheesh

submitted 62 days ago • 1 comment

Frame the Debate: Insights from Don’t Think of an Elephant! https://commonslibrary.org/frame-the-debate-insights-from-dont-think-of-an-elephant/

submitted 50 days ago • 0 comments

Don't think of an elephant. You failed, didn't you?

submitted 44 days ago • 1 comment

Every 'moderate' Democratic politician, pundit, and consultant needs to buy a copy of George Lakoff's Don't Think of An Elephant and beat themselves over the head with it until they understand how framing works.

submitted 43 days ago • 0 comments

#GoEmpathySurplus Download our framing guide from Dr. Lakoff’s DON’T THINK OF AN ELEPHANT at proempathy.us/freedom

submitted 38 days ago • 0 comments

jacobin.com/2025/05/trum... Luntz has a book for this: Words That Work: It's Not What You Say, It's What People Hear a.co/d/esH3Zo4 GOP use it all the time. Or Lakoff: Don’t Think of an Elephant george-lakoff.com/books/

submitted 29 days ago • 0 comments