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thisisnotalyona.bsky.social
Head of PR for Kantar. I like telling data-led stories about what makes people tick. www.kantar.com/
6 posts 81 followers 182 following
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How do you protect your brand when Trump slaps import tariffs on your product? Marketers have more power than they might think: it's in their gift to shape how sensitive consumers will be to price corrections, to influence the price itself, and communicate changes sensitively:

submitted 32 days ago • 0 comments

It's true! Kantar research proves that inclusive advertising leads to 3.5% higher short-term sales and 16.3% higher long-term sales: www.kantar.com/north-americ...

submitted 59 days ago • 0 comments