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tomtsinas.bsky.social
20+ years in Performance Marketing | SEO | Google | Meta | Toronto Sports
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91% of Canadians prioritizing Canadian products in response to Trumps tariffs. 71% of Canadians are willing to pay more for Canadian-made products, with 76% of respondents stating they’d pay 5–10% more according to this study. #Canada #CDNPoli #ONPoli

submitted 14 hours ago • 0 comments

Russia ranks poorly in transparency, corruption, and democracy according to The Economist, ranking 150th out of 167 countries in its Democracy Index, highlighting the lack of political diversity and frequent election manipulation.

submitted 1 day ago • 0 comments

53% of Google searches are informational, 32% navigational (using Google to help get to a known destination), 14.5% commercial, such as product-comparison or product information searches. 0.7% share of searches are transactional searches, indicating an intent to purchase or sign up for something.

submitted 3 days ago • 0 comments

55% of consumers surveyed in the US, UK and France report that ads from brands they don’t recognize targeting them based on their location is “creepy”, compared to 26% who feel it's “cool", and 2X as likely to feel that displaying ads based on indirect tracking tools is creepy (53%) than cool (26%).

submitted 6 days ago • 0 comments

The Magnificent Seven stocks raked in over $2 trillion in revenues last year, with Amazon making up nearly a third of this total, however Amazon fell near the middle of the pack, with 11% revenue growth, but had the highest full-year revenues in absolute terms.

submitted 8 days ago • 0 comments

A recent survey shows 60% of companies are overhauling their supply chains. This article takes a deeper look at the strategies leading brands and retailers are using to navigate the coming year of volatility.

submitted 15 days ago • 0 comments

AI bridges the gap between online and offline methods, and allows retail brands to stay competitive in an ever-changing marketplace. Here's how AI can potentially take over the omnichannel space:

submitted 20 days ago • 0 comments

In the last quarter, Google Search’s worldwide market share dropped below 90%. This is the first time it’s consistently stayed below 90% since 2015, averaging 89.6% in the last three months of the year. #AI #SEO

submitted 22 days ago • 1 comment

AI adoption exhibits a sharp divide across industries, while creative and digital professions show significant AI usage, its presence remains minimal in labor-intensive sectors.

submitted 23 days ago • 0 comments

Recently, one in three Canadians have swapped a usual purchase for a Canadian-made product. 80% plan to try new brands to buy Canadian and 63% are willing to pay more, and travel further to support local brands. #Canada

submitted 29 days ago • 0 comments

76% of consumers seek out "feel-good" content now more than ever. As negativity saturates digital spaces, consumers are clearly telling us they want something different!

submitted 29 days ago • 0 comments

16% of US teens say they use TikTok “almost constantly,” edging the 15% who said the same about YouTube. Both are down a percentage point from the previous year’s survey. Facebook is at just 3% of teens. #socialmediamarketing

submitted 30 days ago • 0 comments

CTV has quickly become one of the hot ticket items for digital advertising in 2025, specifically because it redefines audience engagement. This is where the biggest and smallest spenders place their advertising bets according to adcellerant. #marketing #advertising

submitted 37 days ago • 0 comments

Confidence in large technology companies has been on the low end in recent years: Gallup found last year, for example, that 32% of adults had very little to no confidence in large technology companies, versus only 27% who had quite a lot or a great deal of confidence in them.

submitted 41 days ago • 0 comments

Asked which consumer media and technology trends Marketers consider the most important to watch for in 2025, 63% of respondents cited generative AI, up from 55%, overtaking CTV. #AI #DigitalMarketing

submitted 49 days ago • 0 comments

Placing tariffs on Canada and Mexico without justification is what a bully does. Trump loves chaos, just look at his personal and professional life. The only winners here are China and Russia. Canada will be fine, but will the US?

submitted 53 days ago • 0 comments