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zhugeex.com
Director of Research & Insights at Niko Partners. I analyze the video games market in Asia & MENA. I tweet insights about gaming + more.
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My favorite part of SGF was when the Splitgate dude said he wanted to "Make FPS Great Again" and then announced a battle royale mode with Imagine Dragons playing.

More developers need to do this and push the announcement of games back until they're ready. They used that extra 20 minutes very well and the game looks great.

Two can play at that game.

Tencent has acquired just over 15% of Helldivers 2 developer Arrowhead Game Studios. (Read more: Insider-Gaming)

BREAKING: Elon Musk has said: Trump is in the Epstein files. This is the real reason they have not been made public.

Looks like Walmart was the place to order a Switch 2 from.

I'm quoted in Fortune Magazine on the Nintendo Switch 2 launch. fortune.com/asia/2025/06...

The Asia & MENA video game markets generated $86.6 billion from player spending on game software and services in 2024, up 1.4% YoY. Revenue is projected to reach $96.0 billion in 2029 at a 5-year CAGR of 2.1%, quickly approaching $100 billion. www.gamesindustry.biz/asia-and-men...

This policy alone will do enough to slow PRC brain drain into the United States that China should remove Rubio from its sanctions list as a gesture of appreciation.

Includes my explanation on why public game companies are disclosing these risks. (spoiler: They’re legally obligated to along with every other possible risk)

Brazilian devs publicly accuse Gamescom Latam of alleged mistreatment

The Environmental Protection Agency has drafted a plan to eliminate all limits on greenhouse gases from coal and gas-fired power plants in the U.S., according to internal agency documents reviewed by The New York Times.

The Pokémon series has sold over 489 million software units worldwide! - 2nd best selling games series ever behind Mario - Up 9 million in the last year without releasing any new games corporate.pokemon.co.jp/en/aboutus/fig…

A lot of the comments are taking this as if Take Two and EA won't use Generative AI because of these risks, but it's important to note that public companies are required to disclose any and all risks to investors E.g. ESRB ratings are listed as a risk They're simply outlining all possible risks

A24 confirms rumors that Alex Garland will write and direct a live-action Elden Ring film.

Everyone noticed how these people went from “Harvard discriminates against Asians” to “Harvard is colluding with the Chinese!!” Right?

This article is going to get hideously misunderstood by some. To clarify, this isn't gen-AI. Giant open worlds like do not happen without some kind of procedural generation. Tech like Speedtree and tools to dynamically place detail and clutter has been part of the basic design tools for ages.

Trump threatens Apple with a 25 percent iPhone tariff

Trump says he is “recommending” a 50% tariff on all imports from the EU in a bizarre morning post.

NEW: Take Two's recently filed annual report removes all references to support of DEI, drops prior boasts about awards it got for supporting LGBT workers, and omits prior mentions of work to diversify talent pool with scholarships No comment why, but we can guess! www.gamefile.news/p/take-two-d...

46% of 16 to 21 year olds say they would rather a world without internet, and 70% say they feel worse about themselves after using social media. It’s long past time governments stepped in to address the consequences of leaving the internet to the private sector.

Some restaurants in major Chinese cities, home to large populations of migrant workers who come looking for jobs, are offering reduced-price meals known as “aixincan," or “loving meals.” They are part of a movement that offers free or discounted meals to people in need, no questions asked.

China's factory output jumps more than expected in April, showing resilience during the height of Trump's tariffs

Trump: If I didn’t do that deal, I think China would have broken apart. Baier: Not us. Them? Trump: We weren't going to break. They would have broken apart. So he’s saying that the tariffs were lifted on China, the US’s adversary, to help China and stop them breaking apart? Lmao

“We will not be silent in front of the man-made humanitarian catastrophe that is taking place before our eyes in Gaza.” A joint statement from Ireland, Iceland, Luxembourg, Norway, Spain, Malta and Slovenia.

"The Trump administration is working on a genocidal ethnic cleansing scheme"

China Railways carried 1.46 billion railway journeys in the first quarter of 2025 (4 months). A year-on-year increase of 5.9%. Most are intercity passengers, so basically now there are more than 11 million (and growing) intercity railway trips made per day in China.

A U.S. household now needs to earn $114,000 annually to afford a median-priced home. That's up 70.1% from $67,000 just six years ago, per Realtor com

The ICC’s chief prosecutor has lost access to his email, and his bank accounts have been frozen. American staffers at the court have been told that if they travel to the U.S. they risk arrest. NGOs have stopped working with the ICC, the leader of one won’t even reply to ICC emails.

WASHINGTON (AP) — Moody's strips U.S. government of top credit rating, saying presidents and lawmakers have failed to reverse rising debts.

Fortnite says Apple blocked its submissions to the US & European Union App Stores: “Now, sadly, Fortnite on iOS will be offline worldwide until Apple unblocks it.”

during Microsoft's acquisition of Activision Blizzard, the company regularly said mobile gaming was a big part of why it was spending $68.7 billion on this giant deal. Now, Call of Duty: Warzone Mobile is being killed off 😬 www.theverge.com/news/668899/...

In China: "Primary school students are prohibited from using unrestricted generative AI tools on their own, although an instructor may use the tech to assist with teaching. Students are banned from directly copying AI-generated content into homework." www.cnbc.com/2025/05/15/k...