I know you said SELL the IP, but there's no way EA will relinquish its hold on an IP that could potentially do big numbers. In their ideal world, a studio takes it on, does all the work, and they rake in the cash. Giving up that kind of potential would require BIG money... and who would buy it?
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My point is that David Gaider kinda sees his setting as compromised. He wanted it to be more low fantasy with a heavier focus on politics but couldn't. That is why he says he views his setting as generic.