Other social networks (X, Threads, Facebook, Instagram, TikTok) are specifically designed NOT to send traffic to news publishers.
Reposted from
Matt Karolian
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
Comments
Half the problems we have come from putting too much emphasis on what certain people value.
I love it here!!
https://www.semafor.com/article/05/19/2024/as-clicks-dry-up-for-news-sites-could-apples-news-app-be-a-lifeline