If Pavel is right then Apple, the very company that popularized the phrase user experience (if I’m not mistaken), appears to have lost the plot. I really hope not.
Reposted from
Pavel🐀
It was unavoidable that this week I'd end up writing about Apple's latest blunder. But in the context of Figma's Sites bullshit and Shopify recasting designers as "artists" it's even worse than one OS making a stupid decision.
The mission of UX is being changed: from making shit work, into branding
The mission of UX is being changed: from making shit work, into branding
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