I quit Sky years ago. The whole 'bundle' idea infuriates me. It's a similar mistake to the one the music industry made back in the 1990s. Let people pay for the channels they want (tracks/songs in the music example).
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See I'm happy to pay for SiriusXM (even though I'm back in NZ AND iHeart radio is free) there's something like 400 channels of music on Sirius, but it's not OTT pricing & I get a lot of value out of it.
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I used to love sky, but now it's not worth it.