Always found this 2×2 to be dangerous – effort is notoriously difficult to estimate. I’ve had much more success with:
(Business) Impact × (User) Value
(Business) Impact × (User) Value
Understanding priority (or the next step to go from UX to Product Design) https://buff.ly/4g4VyuB
Comments
- Get agreement on what the goal is
- Research, discovery, meetings
- Figure out if it even needs doing
True "Effort" feels more like energy…which is even harder to estimate.