The Andor trailer absolutely slaps, but notable how the entire teaser is aimed at non-Star Wars fans – general 'prestige TV' lovers who (foolishly) skipped the first season and should be locking into this as glossy, premium event television.
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I wonder if this is because of the specific nature of Andor, or if there's a notion internally – after The Acolyte and Skeleton Crew – that simply getting the Star Wars hardcore on board isn't enough these days. The numbers they want means going beyond the usual Star Wars audience.
I did find this an incredibly odd way to start your trailer but yeah does sound they’re going on the offensive with this one rather than letting it lurk on Disney+ which is good. Less keen on the release strategy though given how much people have taken to Severance bringing weekly back
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