I think one of the challenges for atheists of hegemonic backgrounds is that a culturally hegemonic background doesn't need their belief, just their use of its cultural & religious vocabulary.
If you oppose conceptions of God but insist the God that can't exist is Christ-shaped, Christendom spreads
If you oppose conceptions of God but insist the God that can't exist is Christ-shaped, Christendom spreads
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(For one, the tshuva peddlers in Israel often imitated American televangelists.)
Mind you I absolutely despise Dawkins
Dawkins has always been basically who he is now, he's just resented that his Scientist status means he isn't treated like a spiritual and philosophical (and historical) expert