What David Shor and his allies get wrong is that you don't message toward what has most salience and does best on issue surveys.
You message toward what drives maximum engagement and mobilizes the most passionate negative polarization against your opponent.
You message toward what drives maximum engagement and mobilizes the most passionate negative polarization against your opponent.
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The problem is that the Schumer wing's top priority appears to be ignoring—or actively dissing—anyone who's doing a good job of rousing the people right now.