The more expensive a #marketing or #SEO service is, the lower the organizational rank of the person who typically makes the purchase decision. If a service costs as little as $100, the business owner often makes the purchase directly. 1/3 - ThreadSky

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mikeblazer.bsky.social • 44 days ago

The more expensive a #marketing or #SEO service is, the lower the organizational rank of the person who typically makes the purchase decision.

If a service costs as little as $100, the business owner often makes the purchase directly.

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mikeblazer.bsky.social•44 days ago

But if a service costs $1,000,000, it's typically a middle manager who makes the purchase decision, not the CEO or owner.

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mikeblazer.bsky.social•44 days ago

This observation highlights the paradox that in many organizations, high-value purchases are often delegated to specialized managers rather than made by top executives, which may seem counterintuitive since we'd expect more expensive decisions to involve higher-level decision makers.

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simoncox.com•44 days ago

Having been in that position many times I always had to do a lot of research and leg work to put a business case together for bringing in a service, including Legal and Compliance. I didn't make the final decisions but I had to build business cases that the execs would understand and sign off.

ammonjohns.bsky.social•44 days ago

With my bigger (Corporate Multinational) contracts, while I often only met mid-level execs, or only regional top dogs, it was clear that there were much higher level meetings within the company that acted through those execs. The decision came from on high, just via lower proxies.

ammonjohns.bsky.social•44 days ago

As @simoncox.com says, a huge factor that could influence the success of proposals was to give that middleman exec all the tools, data, and insights to make the case effectively. It isn't that the big, big CEOs aren't involved, just that they have gatekeepers to summarize and execute.

simoncox.com•43 days ago

Indeed! As Mike said - specialists that know their beans. Hence the old phrase of hiring people who know more than you!

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