I hate those "SEO is changing" posts. It's as if SEO hasn't changed in decades and is suddenly changing now. It changed with every Google update. Where have you been?
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More change at an accelerated pace in the last 2 years then I saw in 1st 30 years. IMO, it's not even the same biz and the changes coming in the next 2 years will dwarf what we've seen in the last 2 years cuz haven't even really seen full impact of users changing how they use Destinations & AI tech!
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