I've studied a lot of right-wing propaganda but I've never encountered anyone whose output is as mindless and cruel as Stephen Miller:
https://www.currentaffairs.org/news/the-brainless-propaganda-of-stephen-miller
https://www.currentaffairs.org/news/the-brainless-propaganda-of-stephen-miller
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Like you say, people who already hate Democrats.
But also, apathetic voters who don't care enough to question what they hear.
It doesn't have to be smart or make sense, it just has to be everywhere, all the time.