Cold brew is a blight upon society. legitimately a psyop to convince people that the cheaper, less flavorful option is better. it costs less to produce and you can store it for longer. the universal pivot to cold brew was a financial decision.
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it's not marketing, it's the fact that most people cannot make good iced coffee (or they offer you a garbage-ass iced americano) so i rely on the consistency of cold brew. idc about it being cheap or whatever, gimme the mud
crazy how that became an acceptable substitution. like a bar saying "hey actually we just ran out of beer, how about i empty out the bar mat into a cup for you instead?"
cold brew *can* be good but it actually requires being precise in a way where its almost always ass unless you make it yourself in a french press. cold brew you buy elsewhere is dog ass with single digit exceptions
Have you tried cold brewing at home? I 1000% agree with this in coffee shops/restaurants but making at home with a Toddy has been a revelation for lighter bean roasts
we had it all as a society right when alternative milks entered the market, but then cold brew stormed the gates and the good iced coffee vanished. the moment of cultural overlap was far too brief
Let us not forget the expensive joke that was NITRO cold brew. For people who want to receive a disappointing cup of coffee even faster than regular cold brew.
It’s time we had it out. It’s not about preference: one has a wider range of flavor notes and the other can be made in bulk and stored in a fridge for 5 days.
oh like hot brewed concentrate?? that does sound tasty. I am blessed with a shop that has good cold brew but I hate doing cold brew at home so I should try this
yeah some people do coffee ice cubes too so they don’t have to do as much ice-to-liquid-water math, but the good stuff includes the melting ice as part of the recipe somehow
feeling fired up about it today because I’m back at my friend’s shop that serves only iced coffee, because cold brew isn’t good, and thinking about how off track we as a coffee-drinking society have drifted
it’s now so commonly made that way that even “good” places are offering that bc people don’t know the difference anymore. The waste taste is what people assume coffee tastes like
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