One thing the DEMs should learn from Trump is the value of marketing. Trump is, pretty much, nothing but marketing. Gas-lighting is marketing. Biden's team did a lot of things but you have to sell it. DEMs also lack the sort of echo chamber the right-wingers have made over the decades.
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She was doing pretty great, right up until the press started badgering her to talk about policy.
And she did.
But actual policy is boring. The American people don't want substance, they want flash, drama, and spectacle.