Observatoire de l’e-pub on the 2024 French digital market :
- Global revenue is €10.973B (+14%)
- Search leads with €4.48B (41%)
- Retail Media is €1.22B (11%)
- Video is €1.221B (58% of display)
cc Udecam, Oliver Wyman, SRI France #Obsepub https://www.sri-france.org/observatoire-epub/33eme-observatoire-de-le-pub/
- Global revenue is €10.973B (+14%)
- Search leads with €4.48B (41%)
- Retail Media is €1.22B (11%)
- Video is €1.221B (58% of display)
cc Udecam, Oliver Wyman, SRI France #Obsepub https://www.sri-france.org/observatoire-epub/33eme-observatoire-de-le-pub/
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