anderagakura.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

The DSA Transparency Guidelines 1.1 are out, following a joint effort by IAB Europe, IAB Tech Lab, EDAA and other stakeholders to support Art 26 of the Digital Services Act : - DCO use cases - FAQ to prevent double rendering - VAST icon support iabeurope.eu/iab-europe-r...

submitted 3 days ago • 0 comments

IAB Tech Lab launched two initiatives : - LLM Content Ingest API: Controls AI access and monetization of publisher content. - Containerization Project: Enhances OpenRTB scalability and reduces ad tech latency digiday.com/media/iab-te...

submitted 3 days ago • 0 comments

The European Programmatic TV Initiative (backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent, and Adform) report for Stage One of the Initiative "A Roadmap for Programmatic TV in Europe" www.projectxinitiative.com/eptvi

submitted 4 days ago • 0 comments

According to a screenshot from Sjoseph21 (reddit : www.reddit.com/user/Sjoseph...), Microsoft is testing a built-in ad blocker in Edge on Xbox

submitted 15 days ago • 0 comments

Amazon joins the header bidding ecosystem via Prebid admonsters.com/amazon-joins...

submitted 15 days ago • 0 comments

W3C published its statement on Privacy Principles for a more trustworthy web, with an introduction to privacy on the web, covering topics like data governance, individual autonomy, deceptive patterns, consent... cc @robin.berjon.com www.w3.org/blog/2025/ne...

submitted 15 days ago • 0 comments

According to IAB Europe AdEx Benchmark 2024 Report : - European digital advertising market grew by 16%, reaching €118.9 billion - Retail Media: 22.2% growth - Programmatic: 18.4% growth - Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD) iabeurope.eu/knowledge_hu...

submitted 16 days ago • 0 comments

Before jumping to conclusions, such as claiming that the TCF v2.0 is illegal based on the Belgian DPA's decision in the IAB Europe case, below are some posts to read : - Peter Craddock' post: lnkd.in/eztUaE4J - IAB Europe answer, including a FAQ : iabeurope.eu/belgian-mark...

submitted 23 days ago • 0 comments

Microsoft shutting down Xandr DSP. Voilà about.ads.microsoft.com/en/blog/post...

submitted 23 days ago • 0 comments

Google Android now supports OpenID4VP and OpenID4VCI for cryptographic identity credentials (e.g. national ID cards) via Credential Manager's DigitalCredential API android-developers.googleblog.com/2025/04/anno...

submitted 31 days ago • 0 comments

Google Firebase SDK introduces on-device conversion measurement to track app installs and in-app actions for iOS App campaigns : - Using first-party data - Using de-identified, temporary app event data (e.g. device signals and timestamps) support.google.com/google-ads/a...

submitted 31 days ago • 0 comments

TikTok has been fined €530 million by the Irish Data Protection Commission (DPC) over illegal transfers of personal data from Europe to China www.euractiv.com/section/tech...

submitted 31 days ago • 0 comments

End of third-party cookies, new solutions, CMP... A pleasure to have contributed alongside other experts on these key industry issues. Mind media article in 🇫🇷 : www.mind.eu.com/media/adtech...

submitted 33 days ago • 0 comments

Many view my profile on LinkedIn, but I need a badge so they trust it…

submitted 37 days ago • 0 comments

Still unclear whether the focus is on the search feature or the chatbot, but EU commission is considering designating ChatGPT as a platform under the DSA (Digital Services Act) www.mlex.com/mlex/article...

submitted 37 days ago • 0 comments

The California Privacy Protection Agency and UK ICO sign declaration of Cooperation to Enhance Privacy Protections : - Joint research and education - Share best practices - Host collaborative meetings and exchange insights - Develop mechanisms for mutual cooperation cppa.ca.gov/announcement...

submitted 38 days ago • 0 comments

Google Chrome experiments "Cache sharing for extremely-pervasive scripts" feature for a small set of third-party scripts (hundreds) to use a cross-site shared HTTP cache for performance. Some privacy risks mitigated (fingerprinting, history sniffing...) groups.google.com/a/chromium.o...

submitted 38 days ago • 0 comments

The California Privacy Protection Agency (CPPA) has opened a public comment period until June 10, 2025 for proposed Delete Request and Opt-out Platform (DROP) regulations cppa.ca.gov/announcement...

submitted 39 days ago • 0 comments

EDPB 2024 Annual Report, providing guidance and legal advice on harmonisation & GDPR compliance, joint enforcement, tech & fundamental rights and global data protection leadership www.edpb.europa.eu/our-work-too...

submitted 39 days ago • 0 comments

After initial testing in select markets like the U.S.,Meta announces Threads app (320 million monthly active users) would now expand ads to all advertisers worldwide, including an inventory filter to control ad content sensitivity www.facebook.com/business/new...

submitted 44 days ago • 0 comments

Mozilla and Anonym unveils Anonym Private Audiences, allowing advertisers and platforms to collaborate using first-party data to build targeted audiences without sharing user data blog.mozilla.org/en/advertisi...

submitted 44 days ago • 0 comments

I wrote a brief article discussing the domino effect of third-party cookies remaining in Google Chrome, covering topics like CMP and framework, the time and resources invested by companies and whether Chrome's split from Google is beneficial www.linkedin.com/pulse/third-...

submitted 44 days ago • 0 comments

EU Commission finds Apple (€500M) and Meta (€200M) in breach of Digital Markets Act : - Apple blocked apps from informing users of outside offers - Meta "consent or pay" non-compliant on user data and ads - Both must comply in 60 days or face more fines ec.europa.eu/commission/p...

submitted 45 days ago • 0 comments

Update on Google Privacy Sandbox : - Third-party cookies remain in Chrome - Incognito mode keeps blocking them. IP Protection coming Q3 2025 - New Privacy Sandbox API roadmap coming - Chrome to bring Safe Browsing & AI-powered security features privacysandbox.com/news/privacy...

submitted 45 days ago • 0 comments

The National Institute of Standards and Technology updates the Privacy framework to help organizations manage the privacy, cybersecurity and AI-related risks associated with personal data in complex technology systems. Open for public comment until June 13, 2025 www.nist.gov/news-events/...

submitted 51 days ago • 0 comments

Google privacy sandbox works on Private Proof API using ZKP (Zero-Knowledge Proof) to help sites detect fraud (bots or spam) by checking if a user has been seen before, without tracking or identifying a user (no stable ID or cross-site reuse) explainers-by-googlers.github.io/private-proof/

submitted 51 days ago • 0 comments

Google will start redirecting country-specific domains (like google[.]fr or google[.]ng) to google[.]com, while still showing local search results based on users location blog.google/products/sea...

submitted 52 days ago • 0 comments

Google launches a new open protocol called Agent2Agent (A2A) with more than 50 technology partners. The protocol allows AI agents to communicate with each other, securely exchange information and coordinate actions across enterprise platforms developers.googleblog.com/en/a2a-a-new...

submitted 52 days ago • 0 comments

Integration of Microsoft Copilot AI into Microsoft Monetize, offering publishers real-time assistance with tasks, guidance, and documentation. The goal: streamline workflows and reduce reliance on support channels about.ads.microsoft.com/en/blog/post...

submitted 52 days ago • 0 comments

Apple rebrands Search Ads business as "Apple Ads". Today, advertisers can run ads in multiple placements across the App Store including Today tab, Search tab, and "You Might Also Like" section on other app pages 9to5mac.com/2025/04/14/a...

submitted 52 days ago • 0 comments

Meta is set to resume training its AI using public posts and comments from adults in the EU, along with interactions with Meta AI. Users will receive opt-out notices via app and email about.fb.com/news/2025/04...

submitted 52 days ago • 0 comments

EDPB adopts guidelines on processing personal data through blockchains and is ready to cooperate with AI office on guidelines on AI Act and EU data protection law www.edpb.europa.eu/news/news/20...

submitted 52 days ago • 0 comments

Starting May 5, 2025, Consent Mode will be essential for Microsoft Advertising campaigns, with user consent signals required to maintain performance, trust, and compliance across the EEA, UK, and Switzerland. about.ads.microsoft.com/en/blog/post...

submitted 52 days ago • 0 comments

Official release of Prebid Mobile 3.0.0 : - Support for Apple SKAdNetwork - Support for Apple’s ATT Framework - Native impression-tracking method - Improved Video Ad Support: Interstitial, Outstream & Rewarded ads docs.prebid.org/prebid-mobil...

submitted 52 days ago • 0 comments

Based on the NextRoll and Audigent test of the Google Privacy Sandbox : - 1100 interest groups across more than 1.5B Chrome browsers - 2 weeks campaign / 42k domains / 5M imps - JavaScript API complexity and limitations in the number and size of IG services.google.com/fh/files/mis...

submitted 59 days ago • 0 comments

The IAB Europe study (with Kantar) explores EU users view on ads, data privacy and digital services : - Users get €212 in free services monthly - 60% find 'pay or consent' reasonable with clear value - 80% prefer relevant ads over generic ones iabeurope.eu/new-iab-euro...

submitted 60 days ago • 0 comments

Starting April 10 on Twitter / X, all Parody, Commentary, and Fan (PCF) accounts must include PCF keywords in their account names and avoid identical avatars, for transparency and reduce user confusion x.com/Safety/statu...

submitted 60 days ago • 0 comments

Partnership between Lucead and IndexExchange to unlock new advertising opportunities through Google Privacy Sandbox and other scalable and privacy-safe solutions www.linkedin.com/posts/lucead...

submitted 60 days ago • 0 comments

If you're feeling cold, do not hesitate to use only Firefox browser + OpenAI and let VTDecoderXPCService cook your Mac over 2 Go in CPU for that cozy warmth 🔥

submitted 60 days ago • 0 comments

In the new ProtectEU (a European Internal Security), EU commission Roadmap also includes : - Legal and practical measures to ensure lawful and effective access to data - Lawful access to encrypted data (Backdoor access to messaging platforms) eur-lex.europa.eu/legal-conten...

submitted 61 days ago • 0 comments

Google Chrome extends the origin trial to M136, allowing sites more time to test third-party cookie restrictions, including the approach that lets users control and adjust settings with an opt-in / opt-out mechanism for third-party cookie groups.google.com/a/chromium.o...

submitted 61 days ago • 0 comments

Review some programmatic, advertising, data and privacy topics presented during the last week of March 31, 2025 : France Fines Apple €150M Over ATT Implementation, UK ICO Anonymisation and Pseudonymisation guidance, new Spotify Ad Exchange... www.linkedin.com/feed/update/...

submitted 61 days ago • 0 comments

The launch of SAX (Spotify Ad Exchange) lets advertisers access Spotify's logged-in users via real-time auctions, with full addressability and measurement, via The Trade Desk, Google Display & Video 360 and Magnite with Adform and Yahoo DSP coming soon newsroom.spotify.com/2025-04-02/s...

submitted 65 days ago • 0 comments

Google Chrome intent to prototype to add a "ch-ua-high-entropy-values" policy, giving first-party sites more control over which third parties can access high-entropy user agent hints via the navigator[.]userAgentData[.]getHighEntropyValues() API groups.google.com/a/chromium.o...

submitted 65 days ago • 0 comments

About the UK ICO Anonymisation and Pseudonymisation guidance : - Key indicators of personal data or not: singling out and linkability - Identifiability: data used to narrow down individuals or take actions, even without revealing their identity ico.org.uk/for-organisa...

submitted 65 days ago • 0 comments

The French government may suspend access to a social network in exceptional circumstances, under the following conditions: - Necessary to address serious events - No technical means for less intrusive alternatives - Limited duration to find alternatives www.conseil-etat.fr/actualites/e...

submitted 66 days ago • 0 comments

Thanks Google for inviting me to the PETs Summit in partnership with Oblivious and Duality to connect, share, and discuss data, privacy and security across industry from advertising to medicine and beyond. I liked the quote from Cynthia Dwork on Differential privacy

submitted 67 days ago • 0 comments

For Safari 18.4 on macOS Sequoia 15.4, iOS 18.4, and visionOS 2.4, Webkit implements "Cookies Having Independent Partitioned State" (CHIPS, also known as Partitioned cookies) from Google Privacy Sandbox webkit.org/blog/16574/w...

submitted 67 days ago • 0 comments

The Observatory of Anonymity (imperial college, UCLouvain) method estimates re-identification, even in incomplete datasets, finding 99.98% of Americans can be re-identified with 15 demographic attributes. So, I've tested various criteria www.ooa.world

submitted 68 days ago • 0 comments