anderagakura.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

French gov is examinating a law to require a backdoor in VPN and instant messengers. The two results would be a decline in the quality of those products and / or those companies will leave the French market www.senat.fr/amendements/...

submitted 1 hour ago • 0 comments

"Infinite" Autoplay may be considered as a dark pattern (e. g. content addiction) but a "controlled" Autoplay (e. g. stop after some videos) can provide a more balanced user experience, with a user choice to minimise impacts cs.uchicago.edu/news/the-hid...

submitted 6 hours ago • 0 comments

In case you missed key advertising, data, and privacy updates from the last week ⬇️

submitted 13 hours ago • 0 comments

Review programmatic, advertising, data and privacy topics presented during the week of Feb 24, 2025 : Culper Technology Research vs. AppLovin, CJEU about automated decision-making, Didomi monthly compilation about data and privacy... www.linkedin.com/feed/update/...

submitted 3 days ago • 0 comments

Pre-loads and one-click installs on Android are known but following Culper Research, AppLovin may have made a deal with device manufacturers. On Privacy side : - No explicit user consent & data collection - Tracking - How many other apps in this situation? culperresearch.com

submitted 4 days ago • 0 comments

- VPN detection is ON via YouTube - Google recommend to turn on location sharing to watch sports, shows, and other content on YouTube - Makes sense with the new Google policy to allow advertisers to use IP addresses for ad targeting (YouTube app on TV 👀) support.google.com/youtube/answ...

submitted 5 days ago • 0 comments

X (Twitter) rolls out AI-powered advertising tools designed to automate ad creation and performance analysis www.adweek.com/media/x-roll...

submitted 6 days ago • 0 comments

According to @eMarketer, the top 3 focus for the US buyer in 2025 : Cross-platform measurement, AI and attribution modeling www.emarketer.com/chart/270043...

submitted 6 days ago • 0 comments

In case you missed key advertising, data, and privacy updates from the last week ⬇️

submitted 7 days ago • 0 comments

Review programmatic, advertising, data and privacy topics presented during the week of Feb 17, 2025 : An open source Criteo dataset, Research from BBC and AI assistants, Apple launching new attribution for search ads, Didomi consent collection benchmark... www.linkedin.com/feed/update/...

submitted 10 days ago • 0 comments

I went to Dailymotion to watch a video and got this audio mp3 advertising in a video player (ps : I got a video ads after refreshing a few times the page). Question : Was this audio ad more accurate than a video ad OR was it a priority issue? Probably a lack of video ad demand...

submitted 10 days ago • 0 comments

Didomi releases a data privacy benchmark on consent collection in Europe and North America : - EU consent rate : 86% - US acceptance rate : 95% - Pop up banner use : 78% - Refuse consent : "Cross only" impacts more than "Button or link only" www.didomi.io/resources/da...

submitted 11 days ago • 0 comments

French gov published a document about the risks and incidents related to cloud computing www.cert.ssi.gouv.fr/cti/CERTFR-2...

submitted 11 days ago • 0 comments

Apple will launch View-Through Attribution (VTA) for Apple Search Ads in March 2025. It will be available in the Ads Attribution API. VTA helps advertisers to track conversations, regardless of whether a user clicks on the ad or not www.appsflyer.com/glossary/vie...

submitted 11 days ago • 1 comment

Yahoo is the first DSP to implement IAB Tech Lab Data Transparency Labels, offering advertisers key insights into audience segments, helping them make informed campaign decisions www.yahooinc.com/blog/audienc...

submitted 12 days ago • 0 comments

IAB Europe's 2025 sustainability in digital advertising report : - Sustainability is top 2 challenge (behind Measurement) - Adoption of tools that reduce GHG emissions (92%) - Lack of industry standards (82%) and education (81%) iabeurope.eu/knowledge_hu...

submitted 12 days ago • 0 comments

Criteo is open-sourcing a big bidding dataset to help engineers and researchers assess the impact of 3rd party cookie deprecation, optimize private bidding with contextual signals and evaluate aggregation API relevance for bidding models huggingface.co/datasets/cri...

submitted 12 days ago • 0 comments

1/x As AI is reshaping the digital landscape, I’ve updated my Programmatic Advertising Ecosystem Map to highlight its growing influence across buyers, DSP, SSP, and publishers. I've tried to identify 8 key AI components, organized into 3 distinct participant blocks for clarity :

submitted 12 days ago • 1 comment

Global Privacy Platform (GPP) has been rebranded Global Privacy Protocol. This IAB Tech Lab standard enables all parties in the digital advertising chain to comply with regional privacy regulations (including GDPR, CCPA etc...) iabtechlab.com/from-platfor...

submitted 12 days ago • 0 comments

Jeep is introducing pop-up ads inside cars. In 2021, Stellantis targeted €20 B in incremental annual revenues by 2030, generated by software-enabled product offerings and subscriptions fortune.com/2025/02/13/j...

submitted 13 days ago • 0 comments

French CMP Axeptio acquires the Brazilian Consent Management Platform AdOpt ,which also handles the Lei Geral de Proteção de Dados (LGPD), to expand into the Brazilian market www.exchangewire.com/blog/2025/02...

submitted 13 days ago • 0 comments

GSMA launched Mobile Device Security Certification with Google, OPPO, Orange and Xiaomi to raise smartphone security. This framework ensures devices meet security standards, supports global regulations and offers consumers transparent security info www.gsma.com/solutions-an...

submitted 13 days ago • 0 comments

Google Chrome intents to ship the use of "SameSite=None cookies" in sandboxed content by using Content-Security-Policy header. Example : A shop site ensures payment cookies are sent from a sandboxed iframe, even with third-party cookies blocked groups.google.com/a/chromium.o...

submitted 13 days ago • 0 comments

A must-read for brands and agencies to gain valuable insights on Brand Safety & Suitability via IAB Australia guidance iabaustralia.com.au/brand-safety...

submitted 14 days ago • 0 comments

Research from BBC and AI assistants (ChatGPT, Microsoft, Gemini, Perplexity) : - 51% of AI answers had significant issues - 19% of AI answers citing BBC content contained factual errors. - 13% of BBC quotes were altered or not present in the cited article. www.bbc.co.uk/aboutthebbc/...

submitted 14 days ago • 0 comments

An analysis revealed that gambling websites collected user data without obtaining explicit consent. Based on this data, a selection of ads was targeted and shown to Facebook users www.theguardian.com/society/2025...

submitted 14 days ago • 0 comments

In case you missed key advertising, data, and privacy updates from the last week ⬇️

submitted 14 days ago • 0 comments

Review programmatic, advertising, data and privacy topics presented during the week of Feb 10, 2025 : Google and IP protection, Germany vs. Apple's ATT, UE and France investing in AI... www.linkedin.com/feed/update/...

submitted 17 days ago • 0 comments

Google posted some updates about IP Protection feature : - Only applicable to Incognito mode (for now) - Two-hops proxy - Only for specific domains in third party context - A Masked Domain List proxying by Google (mostly identity, adtech...) github.com/GoogleChrome...

submitted 18 days ago • 0 comments

German Antitrust Authority issued a statement that Apple’s App Tracking Transparency Framework raises competition concerns, violates rules and this may be prohibited www.bundeskartellamt.de/SharedDocs/M...

submitted 18 days ago • 0 comments

AI bullshitter, Sales, Developer... 💀 😆

submitted 20 days ago • 0 comments

At the Artificial Intelligence Action Summit in Paris, EU Commission launches InvestAI initiative to mobilise €200 billion of investment in AI, including a new European fund of €20 billion for AI gigafactories digital-strategy.ec.europa.eu/en/news/eu-l...

submitted 20 days ago • 0 comments

In case you missed key advertising, data, and privacy updates from the previous weeks of Feb 3, 2025 ⬇️

submitted 21 days ago • 0 comments

Review programmatic, advertising, data and privacy topics presented during the week of Feb 3, 2025 : CJEU vs pseudonymisation, Meta introduces Signals Gateway, Netflix adding music streaming, programmatic result 2024 in France... www.linkedin.com/feed/update/...

submitted 24 days ago • 0 comments

CJEU Opinion on C‑413/23 about pseudonymisation : - Data escapes "personal data" classification only when identification risk is non-existent or insignificant - Imposing obligations on an entity unable to identify data subjects seems disproportionate curia.europa.eu/juris/docume...

submitted 24 days ago • 0 comments

Observatoire de l’e-pub on the 2024 French digital market : - Global revenue is €10.973B (+14%) - Search leads with €4.48B (41%) - Retail Media is €1.22B (11%) - Video is €1.221B (58% of display) cc Udecam, Oliver Wyman, SRI France #Obsepub www.sri-france.org/observatoire...

submitted 25 days ago • 0 comments

Meta introduces Signals Gateway, a solution that collects events and user data and connecting first-party data from any source to any destination, streamlining data handling and unlocking insights to optimize marketing campaigns developers.facebook.com/docs/marketi...

submitted 25 days ago • 0 comments

Experts believe Netflix will add music streaming to compete with Spotify. My predictions : - No price change initially to get new clients then raise later - Video / audio ad subscription plan - Live sessions - Exclusive music releases tied to series / movies www.hypebot.com/hypebot/2024...

submitted 26 days ago • 0 comments

Programmatic analysis 2024 in France by Alliance Digitale with Adomik : - Display (-4%), with CPMs (-9%) - Instream Video (+8%) and Programmatic Audio (+29%) - DOOH (+23.5%) with Retail dominating (30% share) - Return of Open Auction, gaining 1.5% share www.alliancedigitale.org/publication/...

submitted 27 days ago • 0 comments