anderagakura.bsky.social
AdTech & Programmatic Expert - Product, Data and Privacy • Ex Tech Director IABEurope • #OpenToWork
- Linkedin : linkedin.com/in/alexandrenderagakura/
- Twitter : https://x.com/ANderagakura
- My social networks : https://linktr.ee/anderagakura
598 posts
495 followers
103 following
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11/x ...between innovation and responsible implementation, ensuring that AI enhances rather than overwhelms the user experience and business outcomes to avoid a big fail...
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10/x AdTech platform vs AI addiction
We can see a lot of benefits from using AI but every time something is trending, the digital ecosystem tends to overuse it. It is crucial to find the right balance across every part of the industry (campaign, publisher content, OpenRTB)
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9/x
- Are AdTech platform users truly aware of the data shared based on their behaviour?
- Is it possible for an AdTech platform user to reset and/or to control the data shared?
- Is it possible for an AdTech platform user to export the data shared for interoperability?
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8/x What are the data risks for AdTech Platform Users in AI-driven usage practices?
As AdTech platform users increasingly integrate AI into their strategies, several questions arise about data and privacy:
- How can users ensure that their strategy isn’t replicated to others?
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7/x - AI-Powered Consumer Engagement : Personalization of consumer interactions, enhancing relevance and impact (e. g. email, web content, personalized product recommendations...)
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6/x Publisher + Ad server :
- AI for Real-Time Personalization : Ad content custom based on individual user behaviour in real-time (e. g. device, screen size...)
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5/x - AI-Enhanced Attribution Modelling : Enhances attribution accuracy by analysing user touchpoints across DSP and SSP platforms, improving cross-channel insights.
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4/x - AI-Powered Campaign Automation : Cross-platform campaign automation setup and optimization, enhancing efficiency and performance in real-time bidding
- AI-Driven Decision Making : Real-time data analysis for bid strategies, targeting, and budget allocation for ad perf
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3/x DSP and SSP (OpenRTB protocol and other standards...) :
- AI-Based Fraud Detection & Ad Verification : Real-time fraud detection and ad verification activities, ensuring ad spend integrity through OpenRTB and other standards.
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2/x Buyer + Ad server (agency + advertiser) :
- AI-Powered Buyer Insights : Leverage consumer data to identify trends, refine targeting, optimize audience segmentation.
- AI-Generated Ad Creatives : Design personalized ad and copy tailored to audience preferences and behaviour
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Ce n’est pas optimal ici…