6/x Publisher + Ad server :
- AI for Real-Time Personalization : Ad content custom based on individual user behaviour in real-time (e. g. device, screen size...)
7/x - AI-Powered Consumer Engagement : Personalization of consumer interactions, enhancing relevance and impact (e. g. email, web content, personalized product recommendations...)
8/x What are the data risks for AdTech Platform Users in AI-driven usage practices?
As AdTech platform users increasingly integrate AI into their strategies, several questions arise about data and privacy:
- How can users ensure that their strategy isn’t replicated to others?
9/x
- Are AdTech platform users truly aware of the data shared based on their behaviour?
- Is it possible for an AdTech platform user to reset and/or to control the data shared?
- Is it possible for an AdTech platform user to export the data shared for interoperability?
10/x AdTech platform vs AI addiction
We can see a lot of benefits from using AI but every time something is trending, the digital ecosystem tends to overuse it. It is crucial to find the right balance across every part of the industry (campaign, publisher content, OpenRTB)
11/x ...between innovation and responsible implementation, ensuring that AI enhances rather than overwhelms the user experience and business outcomes to avoid a big fail...
Comments
- AI for Real-Time Personalization : Ad content custom based on individual user behaviour in real-time (e. g. device, screen size...)
As AdTech platform users increasingly integrate AI into their strategies, several questions arise about data and privacy:
- How can users ensure that their strategy isn’t replicated to others?
- Are AdTech platform users truly aware of the data shared based on their behaviour?
- Is it possible for an AdTech platform user to reset and/or to control the data shared?
- Is it possible for an AdTech platform user to export the data shared for interoperability?
We can see a lot of benefits from using AI but every time something is trending, the digital ecosystem tends to overuse it. It is crucial to find the right balance across every part of the industry (campaign, publisher content, OpenRTB)