6/x Publisher + Ad server :
- AI for Real-Time Personalization : Ad content custom based on individual user behaviour in real-time (e. g. device, screen size...)
- AI for Real-Time Personalization : Ad content custom based on individual user behaviour in real-time (e. g. device, screen size...)
Comments
As AdTech platform users increasingly integrate AI into their strategies, several questions arise about data and privacy:
- How can users ensure that their strategy isn’t replicated to others?
- Are AdTech platform users truly aware of the data shared based on their behaviour?
- Is it possible for an AdTech platform user to reset and/or to control the data shared?
- Is it possible for an AdTech platform user to export the data shared for interoperability?
We can see a lot of benefits from using AI but every time something is trending, the digital ecosystem tends to overuse it. It is crucial to find the right balance across every part of the industry (campaign, publisher content, OpenRTB)