* The only other explanation is that all asset management businsses work on confidence and Ray Dalio has figured out that outlandish cult-like behaviour is both more proprietary and inspires more loyalty among its followers (both clients and employees)
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Former Apple $AAPL executive Jon Rubinstein, when briefly co-CEO at Bridgewater:
"You’ve got 375 Principles ... Amazon has 14 principles. The Bible has ten. 375 can’t possibly be principles"
"Ray, this is a religion"