Search is evolving, and our team is adapating our tool yourtextguru so that SEOs can stay afloat. Since this morning, we have rolled out semantic guides for Bing and searchGPT.
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Google and Bing are "primary" search engines, keyword-focused, running their own QBST for initial content filtering. Moving from Google to Bing was just about data acquisition for us. Both engines handle semantics slightly differently—marginally, but it's noticeable.
On the other hand, SearchGPT is a "secondary" engine: an informational need is communicated in natural language to the LLM, which handles its own research.
This more complex workflow shifts from keywords to understanding search intent. Complex queries yield better responses.
This is all new and somewhat uncharted territory, so adjustments will be made in the coming weeks to continually improve quality.
Additionally, with searchGPT guides, there's no simple notion of competitors or SERPs, so naturally, no "SERP competitors" tab in the tool for these guides.
Comments
This more complex workflow shifts from keywords to understanding search intent. Complex queries yield better responses.
Additionally, with searchGPT guides, there's no simple notion of competitors or SERPs, so naturally, no "SERP competitors" tab in the tool for these guides.