Valve has created a dedicated page describing that in-game ads or ad-based revenue models are not allowed in Steam games.
This has been reported as a new policy, but this has been the case for at least 5 years as seen on the pricing page, there just wasn't a separate page.
This has been reported as a new policy, but this has been the case for at least 5 years as seen on the pricing page, there just wasn't a separate page.
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People espousing Steam's morality in this are missing that it financially benefits them as well.
Not that there's anything wrong with that, sometimes the most ethical choice is the one that also makes the most business sense.
If Epic gives it away a game for free (which they do every week and every day around Christmas) then the devs/publisher get paid *if* you download it.
Love supporting indies out of Tencent's pockets.
The whole point for Epic is to attract players with this and it feels like giving out a lump of money without knowing how much they're getting back is... nebulous?
https://www.theverge.com/2021/5/4/22418782/epic-games-store-free-games-cost-apple-trial-arkham-subnautica-mutant-year-zero
Makes me wonder *why* they decided to go that route, though.
The free games were desperation to take market from Steam but all it really did was make a user base that just begs for free games and never buys anything because all they get are free games.
They have Humankind up now, a game the demo did no favors for, and I guarantee you it's going to move unlocks and expansions while Civ takes its usual 10-12 months to not be crap.