"Keeping it up" is some sort of sunk cost falacy. You are only keeping it up today because you have been keeping it up so long already. Like a terrible snapchat streak or something, only when you break the habit will you be truly free. Free to sleep in past noon on a workday.
When I said I planned to do 1000 episodes people said they quit reading because the thought it could end gave them anxiety, so we don't talk about that anymore.
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For the pre Galileo church folk, same goes for “the firmament”.