Lots of LinkedIn debate on this lately. IMHO, SEOs are just trying to predict the next keyword brands will be searching for (that we all want to own). But at the EOD, it's all just "search" optimization 🤔 It's a new wild west—we’ll see who actually wins the traffic and business by the end of 2025. 🏃♀️
GEO is an horrible misleading acronym (and a word mostly associate to “geo”localization, “geo”-targeting et al).
Mike (King) is for a new term because of how degraded is the idea of SEO mainstream audience has.
I simply tend to call it Search Marketing, because that’s what I do 1/
… help businesses being ostensibly visible when someone search for information and/or to resolve a need, no matter the medium or media used to fulfill that need.
Oh, I get it. Customers want their buzzwords. So people throw out terms hoping one sticks so they can cash in. “Inbound marketing” fit - it worked. So did “permission marketing” and “search marketing.” GEO? It’s just sloppy.
Inbound 🔑 Ahead of my last SEL column, I did a quick surface-level analysis of AI keyword frequency in articles from other agency owners—GEO was creeping into the inner circle. Still feels early and up for debate, so maybe I should expand the dataset and take a stronger stance in my next column. 🤔
Oh, I 1000% agree. SEOs will rename it 100 things before EOY, just like they named it content marketing, blogger outreach, digital pr, and everything in between over the last decade.
Comments
Are you saying I have to update them agein?
(Ian walks off, muttering)
SparkToro's struggled with that forever - we help with a thing that has no (common, popular) name
Mike (King) is for a new term because of how degraded is the idea of SEO mainstream audience has.
I simply tend to call it Search Marketing, because that’s what I do 1/
Just that.