The fact there’s an official PlayStation pop-up in Akihabara using mascots that have not been relevant for at least a decade but remain beloved while current faces of the brand are nowhere to be seen is telling of why they’re struggling to connect in Japan nowadays With an exception: Astro Bot - ThreadSky

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aliciahaddick.com • 62 days ago

The fact there’s an official PlayStation pop-up in Akihabara using mascots that have not been relevant for at least a decade but remain beloved while current faces of the brand are nowhere to be seen is telling of why they’re struggling to connect in Japan nowadays

With an exception: Astro Bot

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aliciahaddick.com•62 days ago

I’m genuinely surprised how much Astro Bot I’ve seen around this last few months but maybe I shouldn’t be

It shows how much of a miss the Japanese studios have been in Sony’s portfolio, especially since interest in those goes beyond domestic

It single-handedly grew interest in PS5 for Christmas

seibaa.bsky.social•62 days ago

Playstation killing their Japanese game dev studios right in time for a major worldwide resurgence of Japanese pop culture was some really smart businessing. Mid budget mascot games could really soften the blow of those Hollywood things that take 10 years to make and become too expensive to profit

ultimatemegax.bsky.social•62 days ago

The focus on the West, while definitely better in terms of total amounts sold, has really limited a lot of creative minds for Sony's stuff. With a lot of it being ported to PC soon, I'm not sure they can actually survive much longer for consoles if all they're aiming for is "look at the graphics!"

aliciahaddick.com•62 days ago

Is it, though? Could there not be a balance? Is it short term gains for long term costs without bringing new people to PS?

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