It's like this: the right sell easy answers to complex problems. The left tells you there's going to be hard work, and it might not pay off. The former - a lie - is easier to swallow than the latter.
Reposted from Hank Green
People spend a lot of time wondering why the left is worse at using independent media to control the national narrative.

A useful exercise is to ask why the left is also worse at selling snake oil and pyramid schemes, because I think the reasons are basically exactly the same.

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