Was skeptical when I first saw this Reddit post about Pinterest > Twitter for marketing value But, the more I look, the more it seems Pinterest may surpass Twitter not only in referrals (not hard b/c Twitter sends so little), but active users 😯 SparkToro data suggests they're catching up. - ThreadSky

randfish.bsky.social • 40 days ago

Was skeptical when I first saw this Reddit post about Pinterest > Twitter for marketing value

But, the more I look, the more it seems Pinterest may surpass Twitter not only in referrals (not hard b/c Twitter sends so little), but active users 😯

SparkToro data suggests they're catching up.

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Comments

wattacorker.bsky.social•36 days ago

Pinterest is fantastic for driving traffic, especially in the niches I work with, many women-led businesses in either the health/wellness space or the wedding industry. But it's also great for traditional businesses like home improvement & trades.

randfish.bsky.social•36 days ago

It's also huge with one of the nerdiest niches I know: tabletop roleplaying games folks 😅😎🐲

wattacorker.bsky.social•35 days ago

Haha I love that fact! And I'm not surprised. Pinterest is a place for inspiration and ideas

10littlerules.bsky.social•40 days ago

Great and much appreciated info! We’re retooling our entire social media to focus on sanity and limit distractions. This will definitely help

rushangpatel.com•40 days ago

I haven’t used Pinterest much, but I can totally see why it's popular. My wife browses Pinterest more than Google for fashion and home decor ideas. It’s a huge market for these industries.

tronafreeman.bsky.social•40 days ago

Absolutely! It can also be an amazing platform for a wide range of businesses. Gen Z love it too

yordan-dimitrov.com•39 days ago

Pinterest is great! I have not been as active as I'd like to be over the past few months, but engagement is still quite strong. Below is screenshot for my top 3 pins for most recent 90 days

lidia-infante.com•39 days ago

Shhhhhh don't say that out loud!

bespokeanalytica.bsky.social•39 days ago

Been advising anyone with good visual ls to get their Pinterest game up. Lots of solid traffic, but need to retarget to get conversions on other platforms.

Helps grow your retargeting audiences. Don’t try to get first time conversions off Pinterest.