I’ve been sketching logos for a new client and I’m currently in the “oh shit, oh fuck, all of my ideas are absolute dogshit” phase of the creative process 👍
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That is my favorite phase. I always start with an existential crisis thinking my 20 years in the industry is a mistake, frantically downing coffee as I try to justify my career while mentally spiraling.
Then I slightly tweak a rounded corner radius and realize I’m a goddamn branding genius.
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Then I slightly tweak a rounded corner radius and realize I’m a goddamn branding genius.