It’s just classic liberal radical subjectivity. We deal with these people every day. “No, trust me, I really do care about and support all these things, but surely I can carve out a little compromise for myself. After all, in the aggregate, that’s miniscule.”
He's writing that no one (in reference to Maccies) tells him what to say, but that's not the problem. It's that they have bought your image to wash their own
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But still. He's fucked up and should own it.
And having done that, he thought MacDonalds were good?