Can the "net-zero hero” motivate others to follow suit?

Perhaps.. not. A study suggests the way the energy sector shapes this narrative sets individuals up to fail.

"Storytelling should emphasise the role of companies and governments alongside individuals."

https://www.theguardian.com/environment/2025/jan/19/net-zero-hero-myth-unfairly-shifts-burden-of-solving-climate-crisis-onto-individuals-study-finds