Secure access to their data and preferences already in the product I guess? I was thinking more about the value of the user to the business: being able to market to them, identify their preferences etc...
Are those not two-sides of the same coin?
- Give people a much better experience for logging in
- (Without making people leave for not logging in)
- Improving successful repeat checkout rate / basket size.
Comments
- Give people a much better experience for logging in
- (Without making people leave for not logging in)
- Improving successful repeat checkout rate / basket size.
(presuming e-commerce)