#igivearod began as bit of a Twitter phenomenon in 2019. Someone wanted to give to support schools along the trail, someone created a spreadsheet, then a couple of people stepped up to help organize the chaos of the donations. In the end over $110k was raised! https://www.adn.com/outdoors-adventure/iditarod/2019/03/21/its-kind-of-a-miracle-uglydogs-group-helps-raise-more-than-100k-for-alaska-schools-during-iditarod/