@james the advertising ID is part of trade desks uid2. It was announced back in 2024.

https://www.businesswire.com/news/home/20241211734654/en/iHeartMedia-Announces-Adoption-of-Unified-ID-2.0-Through-Integration-with-The-Trade-Desk-to-Enhance-Audio-Advertising/

CRA is using that from our […]

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