The Geico gecko ads are perfect. They don’t have any jokes — they just reference the fact that the character exists and is important for something that happened 20 years ago. Kids watching NFL games today must be so confused.
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Semi-related: on Christmas I asked my 17-year-old niece what she thought about the John Travolta-as-Santa Claus Capitol One ads. She had no idea who Santa was, what he was doing, or why he was doing it. She did not even know what kind of dancing he was doing. "Is that disco?"
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