It's always been there, festering just under the surface. The second it became even a little bit acceptable to show it, it burst out like some horrible mutant bloom under a hateful sun.
Because theyve always been rotten lol. As much as indoctrination and propagandizing has always been a thing, personal choice and ethical deficit are too. I still turned out flaming queer and loudly supportive of civil rights despite being surrounded by conservative Christianity. Cruelty is a choice
Pretty much everyone who actually remembers this level of degeneration in the western world is dead by now. All we have are indirect accounts, which will never be able to communicate the raw dread like seeing my grandpa, in tears, recount the horrors he witnessed in vivid detail.
Society forgot.
They're undergoing cumulative radicalisation induced by their media consumption, this has been the case since the 1990s with talk radio, but has sped up rapidly in the last decade and a half due to social media, even more so since Elon acquired Twitter.
They live in these bubbles full of nothing but fear and hatred for others not like themselves, and the sustained toxicity is like huffing leaded mercury vapors. Drives them absolutely insane.
trump's victory despite all the things stacked up against him has convinced them they have not just a mandate of the people but some kinda mandate of heaven/destiny. they're going full mask off and spiraling into more and more extremism in a giddy rush
this isn't just limited to the US, the asshole conservatives all across the world have coalesced around the MAGA movement somehow (probably by raw charisma? tbh something similar happened in the early 20th C with fascism, lots of international groups pledging to hitler and mussolini as their heroes)
You have a life beyond thinking about other's. You have a bunch of space bughorse people and quad-eyed creeechurrss to make and love and take care off.
These folks are in full cult spiral where ALL their lives is just performing for the cult and living what the cult allows.
From my own experience and what I can observe: They have nothing else in their lives but 'the cause'. they don't have happy families. they don't have friends who actually care about them. and they refuse to ever admit they were wrong about anything, because to do so is the same as dying.
They're trying to speed-run their late game strategy. This is who they were all along; they're just trying to clinch a true win for their ultimate goals.
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The less-bitter part of me says that all they have in them is hate. It's their hobby and life, so all their time goes to it.
Society forgot.
These folks are in full cult spiral where ALL their lives is just performing for the cult and living what the cult allows.