I emailed the CEO Brian Cornell, and Kiera Fernandez, chief community impact and equity officer, who issued the statement, that I’m done with Target. (Note: their email addresses are firstname.lastname @target.com) Such needless, spineless collaboration. Costco here we come!
These folks have some good resources for skipping the middle-box store and buying direct … I think some of their listings are out of date, but I’ve gotten some shopping tips here. https://www.blackrevolutionarycollective.com
Guess where I didn't go today? Target.
Guess where I'm not going until Black-owned / minority-owned business are featured again & diversity is brought back to hiring?
Also, Target's Future Collective collections (minority designers) were some of THE best IN decades.
And lying about the who what and how of their so called shoplifting problem (scapegoating POC and immigrants) in order to justify closing stores that were the result of over expansion. CVS as well.
A few years back, they had one of the largest bankruptcies in Canadian history, due to hubris and over expansion. Completely botched their entry into the Canadian market, were completely gone less than two years after starting.
This makes me so sick. I was forced to quit my TL job due to extreme health issues after Covid. How far they've fallen. Now, it would've given me pleasure to walk out at the height of daily traffic. I have stories about the BLM tee's given to every empl to wear after George Floyd was murdered. 🖕🤬
When I read their declaration of their new policy, it’s in bullet points, and it says
”•concluded DEI program”
They never meant it in the first place-it was a marketing ploy after George Floyd’s murder and it’s a marketing effort to recapture the white consumer that they think they lost.
I loved Target 2-hr pick up and loved supporting them over Walmart bc of their more progressive values. They have a diverse staff here, which isn’t common in North Idaho. I’m SOOO pissed, but I guess not surprised, that Target is just another Walmart in disguise. Guess I’ll stick with Costco. 😞
Who does Target even think its customers are? Instead of differentiating from Walmart, they’re giving power to white supremacists and will lose business.
It would be a real shame if I had to return a bunch of purchases, then forgot why I returned them and bought them again, only to remember why I don't want them and return them again, over and over...
The audacity is high key hilarious. Like they're operating on supervillain levels of anti-Blackness to roll this out just in time for Black history month.
Unfortunately if we want to boycott everyone doing this, we will have to shop overseas online only. And even then depending on the shipping carrier, you may still be contributing. It's a win /lose situation. And it's meant to stay that way.
I emailed them last night and told them as a 35 year plus customer I'd be taking my business elsewhere. I've furnished apartments and homes from there, got my first office clothes there, and go there twice a month on my Target runs. I'm done. I can go direct to the brands or find alternatives.
My purchases from Nov & Dec. A drop in the bucket for Target … but tomorrow? Tomorrow, I’m paying off the balance and calling to close my card. My gay dollars should have stopped after their anti-pride BS.
Fuck. Target.
Every time around the CSD, people mock companies for displaying rainbow flags, because it is just symbolism. And that might be true, but also these things are great seismographs, where they think they get their money from and which side has more leverage. We know what Target estimates.
The business decision by trump with the use of the code word DEI is not only an asinine business decision but will bankrupt participants. They plan on getting tax breaks in exchange.
You know how some malls have stars to show the stores that have military discounts (Arundle Mills Mall in MD, I’m looking at you ❤️🤍💙), what if we had DEI positive stickers for the companies that deserve our money?
The person who designed the Progress Pride flag is a friend of mine. They said that working with Target was awful. They even ended up getting an internal email where Target corporate admitted to lowballing them.
Basically, Target's been awful for a while. Time to take ourselves elsewhere.
Target no longer uses this pride flag design. They opted to use an updated one that included asexuality--not because it was more inclusive, but because the design was free.
I have NEVER been hair desperate enough to even buy Vaseline from a Target. They are covering up a meltdown and pre-blaming the loss on a failed/fake DEI policy program that actually lumped every Black/Brown/Asian into one category one pay grade and the White employees in the “official” one
I’ve been trading stock options for a few years. Target bought way too much re: electronics in like 2021. They didn’t sell over holidays. I think some was trapped on shipping containers blocked by a canal blockage? Then MAGA protesting Pride merch. They’re scapegoating the DEI? As those folks do 🙃
In 2020 people had the child tax credit and like $2000 from congress and a $15/hr unemployment check regardless of actual wages before losing their job. GOP ended those in 2021. Target expected more spending into 2022. Too much overstock. Then raised prices for greed-flation. They’re down bad.
Not their hair care inventory, all inventory. I listed electronics. Like big tvs. Target will likely blame their poor stock performance on Pride merch and non-white small business owners. Doesn’t mean they’re to blame. But they will be blamed. Because that’s what fascists do to grow hatred
What happened to just doing the right thing? How did that change? What was their motivation to institute these great programs to begin with, only to purge them when Felon 47 took over? Did their moral compass go haywire?
I remember when people were on their case for removing pride items, which they did because of actual terrorist threats from conservatives. they could very well have a good reason here too!
I remember Rosa Parks' estate sued Tar-jhay for selling products bearing her NIL, w/o compensating the estate. The retail chain told them to go have sexual intercourse w/ themselves.
Honestly, people should have known when Target was giving hundreds of thousands of dollars to the campaign of a multiple DUI Republican who campaigned on ending gay rights.
Facts. I had a co-worker who showed me the letters Rosa Parks' estate wrote Target, asking them to cease & desist sales of Parks related merch, unless they agreed to a small % NIL deal w/ the estate. Their response = "Kick rocks"
I chatted with the Target online rep last night to express my displeasure and she denied that any of that was happening. So they’re lying about it too. Nice.
As with many things, it will take a massive concerted boycott to even get close to making Target feel any pain, otherwise it will be daily business as usual for that corporatipn.
I just look at it like I’m starting the general strike early. And when the masses join in it will be old hat for me. We can all start taking individual actions today and hope eventually the numbers grow.
I’m petty—I used to shop there 3X a week and I’ll now go out of my way to never step foot in one again. Positive: it makes no buy 2025 a hell of a lot easier now
Comments
Please share. Let’s do this.
The top investors and executives will care and take action if we apply enough pressure.
HELLO COSTCO!!
Let’s hit them where they’ll feel it most. Right in the stockholders.
https://www.forbes.com/sites/pamdanziger/2025/01/24/costco-shareholders-overwhelmingly-support-companys-dei-policies-as-other-major-retailers-retreat/
https://www.blackrevolutionarycollective.com
Guess where I'm not going until Black-owned / minority-owned business are featured again & diversity is brought back to hiring?
Also, Target's Future Collective collections (minority designers) were some of THE best IN decades.
https://www.target.com/c/black-owned-or-founded-brands-at-target/-/N-q8v16?lnk=C_Black-OwnedorFoundedBrandsatTarget_WEB-416860_3
https://bsky.app/profile/elayaray.bsky.social/post/3lgqzw37z2s2s
Target you know better but need a reminder.
Guess they didn't learn from that.
”•concluded DEI program”
They never meant it in the first place-it was a marketing ploy after George Floyd’s murder and it’s a marketing effort to recapture the white consumer that they think they lost.
Oh, dang; did you leave you wallet in the car? You'll have to go get that. Just come back & pay for them in a few (2,102,400) minutes.
https://bsky.app/profile/earloforkney.bsky.social/post/3lgm52b3gvd2g
I had not expected Walgreens to be on there (for no reason in particular), but that's good to see, as I've started to avoid CVS for assorted reasons.
Fuck. Target.
Took a while, but I found how to delete my target account.
https://themaskedcowpotato.wordpress.com/2025/01/26/you-can-never-erase-our-history/
Basically, Target's been awful for a while. Time to take ourselves elsewhere.
They need to hear that we wont be buying product from their store any longer.
And I do buy some of my hair care products from target (but I’m very white, so I can and will buy them from anywhere else).
Outside.
In November.
... And that was before they fucked over all those Canadian businesses
Target. I will also continue to encourage everyone
I know to do the same.
That was like 15+ years ago.
It is also true that individuals can be aware and make different choices with their money that align with their values.
It's all about currying political favor with the fascist convict.