A 100% recycling rate will never be reached. We welcome Coca-Coca's move to improve its labels, 1,5 year after we denounced greenwashing by plastic bottle producers.
We call on authorities to keep their efforts with Coca-Cola & others to stop misleading claims.
Our reaction: https://beuc.eu/press-release/coca-cola-promises-tackle-greenwashing-following-beuc-complaint