Standardisation IS COMING to Connected TV.
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
https://iabtechlab.com/press-releases/iab-tech-lab-launches-ad-format-hero-initiative-to-standardize-emerging-ctv-ad-formats/#:~:text=Addressing%20these%20findings%2C%20IAB%20Tech,the%20category%20up%20for%20success.
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
https://iabtechlab.com/press-releases/iab-tech-lab-launches-ad-format-hero-initiative-to-standardize-emerging-ctv-ad-formats/#:~:text=Addressing%20these%20findings%2C%20IAB%20Tech,the%20category%20up%20for%20success.
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