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lucbenyon.bsky.social
Was HanburySt on that other site. -> GTM at Nexxen. -> Scotland - London Hybrid. -> Talks about Marketing, Technology, Advertising.
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Some frozen things from hillwalking yesterday. #Scotland #Hiking

At OTT Question Time Live this week, Ben Keen outlined the New Gatekeepers of TV: Operators Virtual TV Platforms Devices Apps

“Young people do watch live sport, but they watch differently” says Dave Gibbs of DiscoBros. #OTTQTLive

I’m at OTT Question Time Live 2025 today at The British Museum. Fantastic event.

Just back from a truly special time in New Orleans at Nexxen’s annual sales conference.

🚨 I have a talk in the public vote for SXSW all about Shadow Marketing. And I'd love your vote. 🚨 Here's what to do: 1. Just follow this link: lnkd.in/e5ft6kwy 2. Quickly Register 3. Search for 'Shadow Marketing' and Vote +1 #SXSWLondon

And that’s why we’re together ❤️

Is there a finer piece of graphic design in the digital advertising world, than the logo for Japan Interactive Advertising Association?

Suzuki's contribution to Black Frid-AI is superb: vimeo.com/1034338946

Standardisation IS COMING to Connected TV. The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types. One to watch for next year. iabtechlab.com/press-releas....

This is intriguing. The Premier League have ditched IMG as their production and distribution partner. Are they looking to follow FIFA+ with a DTC model? Or just trying to control more of the supply chain to maximise profits? www.sportspromedia.com/news/premier...

Code Freeze.

Just lost my lunch hour creating AI-generated chess sets thanks to Google Labs new GenChess tool: labs.google/genchess

Well. That's a bit fun isn't it. www.youtube.com/watch?v=EFVl...

Happy Wednesday. How many Jira tickets have YOU submitted today?

Chart of the week from Marion Ranchet -> Ad loads by CTV Publisher.

This is Bending Spoons' strategy: "We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform... Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."

Wouldja look at that? Bending Spoons is one of the most interesting companies you've never heard of.

Brightcove has been acquired by Italian company Bending Spoons for $233 techcrunch.com/2024/11/25/b...

Fascinating discussion in the comments of this post on the merits (or not) or pre-testing ads. www.linkedin.com/posts/lucian...

Has AppLovin just let 40% of the staff at Adjust go?

Ouch, ouch! Ha, ha! Ouch, ouch, ouch! : ) Source: Alex Krokus: t.ly/F__58 #socialmediamarketing

Exciting Product Marketing job at Netflix in London - explore.jobs.netflix.net/careers/job/...

Happy United Nations World TV Day everyone. Now go and watch some TV.

Some blue sky over the snow this morning here in Perthshire.

Monday Morning working from Scotland’s coziest Coffee Roastery.

Thanks @lucbenyon.bsky.social!

@digitalmystic.bsky.social Here's that link, now working: source.slateapp.com/showreel/vie...

Want all the Christmas Ads in one place? Got you covered: source.slateapp.com/showreel/vie...

👀 Bluesky is looking for a Community Marketing Manager: jobs.gem.com/bluesky/am9i... #jobs #marketing

Index Exchange and Cognitiv integrate to use generative AI for programmatic curation “Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation.” -Marty Swant Source Digiday : digiday.com/media-buying...

This is a beautiful piece of filmmaking, no doubt. And it's great to see JD Sports iconic drawstring bag continued to be used as a Distinctive Asset. But is the ad distinctive enough? Does it scream JD Sports? Or does it lead to confusion? What do you think? www.youtube.com/watch?v=bcmF...

A last gasp bouquet from the garden before the real frost hits tonight. Not bad for mid-November.