The Subway brand in Japan is dying. Over half of the store's chains have closed in the past 10 years. Japan's Watami, however, thinks it can turn the struggling franchise around. Why has Subway failed to catch on here? And can Watami succeed in making it "more Japanese"? - ThreadSky

unseenjapan.com • 96 days ago

The Subway brand in Japan is dying. Over half of the store's chains have closed in the past 10 years. Japan's Watami, however, thinks it can turn the struggling franchise around. Why has Subway failed to catch on here? And can Watami succeed in making it "more Japanese"?

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andrewbaron.bsky.social•96 days ago

dnlnwmn.bsky.social•96 days ago

because subway is bad food?

unseenjapan.com•96 days ago

Them's fightin' words

coaibai.bsky.social•96 days ago

The question is...... does Subway in Japan have that peculiar smell that is so pervasive in all the others?

brentgwarner.com•96 days ago

Subway is still trying to make crappy American sandwiches work in Japan while 7-11 is trying to move amazing Japanese sandwiches into the states (and failing by making them not amazing). It feels like the answer to everyone's problems is hidden somewhere in here.

gabriel-espiriitu.bsky.social•96 days ago

I hope japan does not get rid of the weird hawaiian food they sell in hawai'i. Pork hash and musubi might be too poor of a food for japanese talent to take over.

bluebird-cloutier.bsky.social•96 days ago

Japadog in Vancouver has the right idea.

https://japadog.com/

esperferro.bsky.social•96 days ago

i feel like jp subway is always mostly bread, with little veg and very little meat

mikem66.bsky.social•96 days ago

I remember visiting one that opened in Morioka and was so disappointed. They were so miserly with the vegetables and cheese, it was not the heaping sub you’d get back home. As for healthy, I think it beats a lot of burger chains for sure.

sheepchase.net•96 days ago

It’s not even dense bread, so it’s mostly air with little filling.

orestria.bsky.social•96 days ago

Maybe if they offered toasted meatball subs like back home, they wouldn't find the sandwiches so cold and dry lol

I feel like even if you're an expat who liked subway back home, japanese subway isn't that appealing, which surely isn't helping their situation #japanlife

randomjapanstuff.bsky.social•96 days ago

Near where I live in Japan there is a small subway inside another store and has been around for ages. It’s away from lots of foot traffic and I’m surprised it’s still in business. And just this month another one opened up in a big shopping centre only a few kms away

katch.bsky.social•96 days ago

We had 3 in Kagawa early on, but even the busy one bit the dust. There's one near me in Tokyo now that I hope sticks around. I get a craving for it every now and then.

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