I’ve noticed with the Stormzy thing that in a lot of ways it’s the first time younger generations have engaged with the idea of “selling out” as a negative concept. Whereas before they didn’t seem to care about how any artist got their money, now when it has very clear political parallels they do
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Like, "*Sigh", I like Stormzy. We're boycotting McDonald's rn & it is weird that he is and deleted that post. I wonder why he did this, is he broke? I guess it's bad. I still like Stormzy. Free Palestine".
The lesson to the youngsters is don't count on celebs & keep it pushing.
Stormzy has made it, has security, doesn't need to do something like a McDonald's ad to survive.
People see it for what it is.