Ive actually really started to value my apple things. Its still corporation trash, but at least the iPhone works and thought was put into its design. Yeah they force you to conform to what apple wants, but what apple wants is la real design and not just nothingness like Microsoft earbuds.
Beyond the poisonous right wing notions about DEI framed by Rufo et al. they're clearly identifying it as any attempt at capital to service people who make up the demos whom they hate.
Shareholders (the smart ones at least) know that the anti DEI wave is likely going to be a short lived fad and one who’s adherents will have a long stench from it well after it’s gone
Most people weren't aware Apple existed until the iPhone came out. They had ~30 years of history at that point, including a couple of very close brushes with bankruptcy.
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Granted, he’s six…but I suspect the average teen also wouldn’t know.